Based x Surgence Labs · August 2026
Based Organic Search Program
840 sites link to based.one. Search sends it 262 visits a month. Where did the other traffic go?
840
Referring domains
24
Site strength
32
Pages Google lists
262
Visits a month
A four month program to convert authority Based already holds into pages it does not have. Scoped to the trading app.
The position
Based has the technical health of an established site and the search footprint of a new one.
This is a publishing exercise, not a repair job.
Pages Google can list
Visits from search, monthly
Who is doing the work
Forty specialists in house across five hubs, no subcontracting. Search is the practice this program comes out of.
The search proof · StakeMyGold
Page one on Google for the hardest term in the category, against Stake.com.
Same playbook this proposal runs: fix what search engines can read, publish the pages buyers actually look for, then earn the links that make them rank.
Elsewhere
ETHGAS
Community gas spend captured
$1B
BYBIT
Uplift in funded accounts
200%
ORBT
Wallets captured
330,000
FALCON FINANCE
Token sale deposits
$110M+
ADI PREDICTSTREET
By weekly volume
Top 5
Dubai · Singapore · Seoul · Bangkok · New York
Who this is for, ranked
Read from nine forum threads directly, 19 to 20 August. The ranking is the argument.
First priority
The non-US equities seeker
Outside the US, cannot easily open a US brokerage account, wants NVDA, TSLA or index exposure. Searches how to buy a US stock from their country and hits a signup wall.
Kraken serves this audience in over 110 countries. Based has zero pages for it. It is the highest value audience in the research and the largest gap on the site.
Then, in order
Self-custody perp trader
Already on Hyperliquid or a CEX perp desk. Picks venues on fees, liquidity and slippage.
CEX refugee
Wants self-custody with exchange-grade execution. Nothing on the domain answers custody.
Commodities and index trader
Gold, silver, oil. The broker route is slow and capital heavy.
Affiliate and KOL
Choosing which platform to promote.
Where the journey breaks
Thirteen pain points, taken from what traders wrote. Funding is where they get lost.
Awareness
Cannot access a specific US stock
Market hours do not fit my life
No leverage where I trade
Do not trust exchanges with my money
Asset pages, 24/7 trading, self-custody explained
Consideration
Why not use Hyperliquid directly
What do fees actually cost me
Is the liquidity real
Cannot tell who is being paid
Honest comparisons, full cost breakdowns, third-party proof
Decision
Break point
Cannot work out how to fund the account
Never traded a perp, fear liquidation
Want proof before committing money
What happens at tax time
Funding guide per chain, worked examples, published volume
Based has three deposit posts averaging 344 words, with no links pointing to them. Every page in this program answers one of these thirteen.
What we go after
Four groups of searches, checked for difficulty on 19 to 20 August. All winnable at Based's current strength.
The wedge
Access and eligibility
No incumbent answers these well. This is the group Based can own outright.
trade US stocks without a broker · buy US stocks from [country] · permissionless stock trading
Verified sample
Search term
Monthly
Difficulty
how to buy nvidia stock
1,300
37
tokenized stocks
1,300
40
how to buy hyperliquid
260
19
perp dex meaning
70
16
Then
Trading hours
Uncontested, and structurally true only for Based.
24/7 stock trading · trade stocks on the weekend · overnight stock trading
Self-custody and perp DEX
Highest commercial intent in the research.
best perp dex · non custodial exchange · hyperliquid alternatives
Assets and tickers
Smaller, more specific, one set per listed asset. Builds through the engagement.
how to buy NVDA · tokenized stocks · SK Hynix · silver · oil
The biggest generic terms are out of reach at current site strength. We revisit them once links have moved.
Five objectives
Where Based is, where it lands, and the mechanism that moves it.
Rank for commercial searches
Four keyword groups mapped to pages, one target term per page.
Grow traffic with pages and links
15 new pages and 5 rewrites a month, 20 links pointed at them.
Reduce reliance on brand traffic
Category, comparison and funding pages that each answer one query.
Get cited by AI assistants
One consistent entity across profiles, plus third-party mentions.
Convert traffic into funded traders
Search-to-deposit tracking built with your developers in month one.
What we will be judged on
Month two is a checkpoint. Month four is the target. Traffic trails rankings by four to eight weeks.
Measure
Now
Month two
Month four
Pages Google can list
32
70 to 90
150 to 250
Search terms ranking, all types
452
900 to 1,400
2,000 to 3,000
Search terms excluding the brand name
~0
150 to 350
500 to 1,000
Of those, on page one
0
10 to 25
60 to 120
Visitors from search per month
262
500 to 800
2,000 to 4,000
Share landing on the homepage
93.9%
under 75%
under 50%
Site strength, out of 100
24
24 to 25
26 to 29
Websites linking to Based
840
890 to 940
1,000 to 1,150
AI assistant mentions
14
20 to 30
35 to 50
Technical health score
80
88+
92+
Accounts, KYC and deposits from search
Not tracked
Attributed weekly
Reported monthly
If fewer than ten terms are on page one by month two, something is stopping Google listing the pages. We stop and fix that rather than publishing more.
The scope, in three parts
Technical makes a page eligible to rank. On-page gives it something to rank for. Off-page is what makes it actually rank.
A page that fails any one of the three earns nothing.
Technical
On-page
Off-page
Technical
Make the site readable and measurable
Key success indicator
Technical health score, and a working search-to-deposit trail.
Success looks like: every page Google and the AI assistants request loads, is listed, and can be traced through to a first deposit.
Technical work is what lets everything else count. Half the homepage cannot be read by AI assistants today, and nothing between a search term and a deposit is tracked, so no result can be verified.
It is mostly a month one job. One prioritised document, an owner named against every issue, then a weekly check that what ships is actually being listed. Publishing and images stay with your team.
Deliverable
Volume
What it does
Website audit
1 document
Full crawl of the site as Google sees it, every issue ranked by impact with an owner named against it
AI search visibility work
4 assistants, monthly
Test what ChatGPT, Claude, Perplexity and Google's AI answers say about Based, fix what they cannot read, re-test against a fixed question set
Search-to-deposit tracking
6 stages, built
Track a person from the search term typed through to account, KYC, first deposit and first trade, reporting into Based's own analytics
Page template support
Built once, reused
Written specifications for each page type, so publishing gets cheaper each month rather than slower
Indexation and QA checks
Weekly
Every batch of new pages verified as loading, listed by Google and correctly linked
On-page
Publish the pages buyers search for
Key success indicator
Pages Google can list, each one assigned a search term before it is written.
Success looks like: a page that answers each question a buyer types, instead of a homepage taking 94% of the traffic.
Based ranks for its own name and almost nothing else. Thirty existing pages get graded, then kept, rewritten, merged or retired. None of them targets a term a buyer would search for today.
What replaces them: tokenized equities, 24/7 trading, perp DEX comparisons against the venues traders actually weigh, and a funding guide per chain including the failure case. Written as an operator explaining trade-offs, including the ones that do not flatter Based.
Deliverable
Volume
What it does
Blog articles
15 a month
Weekly cadence, each assigned a search term before it is written. Funding guides, cost breakdowns, custody and perpetuals explained plainly
Keyword and content strategy
Delivered once
Four target groups of searches with a full term list, and a page mapped to every term
New page development
Ongoing
Category and comparison pages for terms Based currently targets with nothing: tokenized equities, 24/7 trading, perp DEX, competitor comparisons
Page and website copy
Ongoing
Copy written to convert as well as rank, including titles and the text that appears in the search result
Rewrites and retirement
5 a month
Existing pages graded, then kept, rewritten, merged or retired, with the calendar signed off by Based first
Off-page
Earn the authority that makes pages rank
Key success indicator
Websites linking to Based, pointed at the pages that need to move.
Success looks like: Based named on the third-party sites that seven in ten AI answers take their sources from.
This is the slowest part of the program, which is why it opens in week one. Site strength has not moved since February, and links are the only thing that moves it.
It is also the part that cannot be replicated in house. Placements go on sites that already rank in this category, and Reddit runs through a network of high-karma trading accounts rather than an owned account.
Deliverable
Volume
What it does
Link acquisition
20 a month
Links placed on sites that already rank in this category, pointed at the pages that need to move
Listings and comparison placement
5 a month
Placement across directories and comparison sites already ranking for the terms Based wants
10 comments a month
Comments across a network of high-karma trading accounts. No owned subreddit and no owned account
Third-party mentions
Ongoing
Coverage on sites other than based.one, which is where seven in ten AI answers take their sources from
Reporting
Weekly
Every placement reported with source, target page and date
Delivery and commercials
Every part of the program is live in month one. Months two to four compound, they do not switch things on.
Workstream
M1
M2
M3
M4
Cadence
Technical and AI search audits
Delivered month one
Search-to-deposit tracking build
Live by week three
Keyword strategy
Signed off month one
Page production and rewrites
20 a month
Links, listings and Reddit
35 placements a month
Monitoring and reporting
Weekly, without a break
Rewrite or retire weak pages
Month four only
Commercials
$8,000
Per month, month to month, no lock-in. One program, nothing held back into a higher tier.
Month one
Everything live. Audits in, tracking reporting, first 20 pages shipped.
Month two
70 to 90 pages live. First non-brand terms ranking. Checkpoint.
Month three
Early pages mature and lift newer ones. AI mentions start moving.
Month four
Reporting shifts from rankings to accounts and deposits.